Awards and Recognition:


Company details

CEO/Director’s Name

Jason Eng


Founder & Chief Executive Officer


G-12-02, The Potpourri, Jalan PJU
1a/4, Ara Damansara, 47301
Petaling Jaya, Selangor

G-12-02, The Potpourri, Jalan PJU 1a/4, Ara Damansara, 47301
Petaling Jaya, Selangor

Head Count



KOLs.Asia is a full-service influencer marketing agency that is equipped with the best-in-class proprietary partner technology to unlock valuable growth equity for brands.

The firm executes influencer marketing campaigns that are powered by big data which enable precise audience targeting instead of guesswork, and pre-campaign return of investment (ROI) guarantee as well as post-campaign granular insights.

KOLs.Asia is also equipped with a massive KOL database, powered by specialised data mining technology that has aggregated over 12 million KOL profiles across more than 100 markets worldwide.

Technology as enabler

Using elaborate data profiles, with over 100 million data points, 30,000+ topic categories, and #hashtags searches, the company brings an advanced matchmaker between KOL and client - evaluating from demographics, psychographics, and geographic, to content and brand data points.

KOLs.Asia is against vanity metrics, and focuses on meaningful actionable ROI analysis instead, including campaign economics, audience demographics data, content performance analysis.

We’ve been making great strides combining big data tech to influencer marketing, and being awarded establishes our credentials as one of the leading KOL marketing agency in Malaysia.

We’re building a company that will last beyond a 100 years, and we’ll strive to eventually be a leader across the Asia region, connecting brands and creators across Asia in a single platform, enabling cross-country marketing solutions with ease, while creating endless lucrative job opportunities for creators.

Jason Eng, Chief Executive Officer

Five fundamental principles of KOLs.Asia:

1. Altruism
Guided by the principles of altruism, the agency strives to always provide more value than what it receives. To be humble, practise gratitude and give back.
2. Passion
KOLs.Asia’s passion in all things creative is what keeps it going in pursuing its lifelong ambition in empowering creative talents.
3. Empathy
It applies empathy as the key to how it interacts and to always deploy empathy to the other person - be it teammates, clients or other stakeholders in order to shift perspective from their POV.
4. Growth
The company is constantly competing with its past, not the competitors, and becoming better versions of itself perpetually. To be humble and acknowledge that there is always room for improvement.
5. Integrity
To uphold a consistent and uncompromising adherence to strong moral and ethical principles.

Why KOLs.Asia deserves to be a winner of the SME100 Awards

With over 10 years of experience in the advertising industry, KOLs.Asia has helped numerous brands kickstart and amplify their social media presence, as well as opening new doors for them to reach today’s consumers. In addition to brands, it has assembled a community for Asian creators to thrive, be discovered and rewarded for their talents in creating compelling digital content.

KOLs.Asia is hyper-focused in the influencer marketing industry. Its immense passion in what it does means it will continue to invest and innovate to improve its value proposition to both brands and creators alike for many years to come.