Awards and Recognition:


Company details

Managing Director

Goh Xiao Yen


Corey Tan


26 Jalan Anggerik Mokara 31/59,
Kawasan Perindustrian Kota
Kemuning, 40460 Shah Alam,

26 Jalan Anggerik Mokara 31/59, Kawasan Perindustrian Kota Kemuning,
40460 Shah Alam, Selangor

Head Count



Rurutiki Sdn. Bhd. is a home-grown E-commerce enabler in Malaysia. The company started out from a small town called Kulai in the state of Johor, Malaysia. The holding company is an established distributor in offline retail for the past 80 years, and in 2016 decided to establish Rurutiki with the intention of venturing and embracing the E-commerce business model, which back then, has never been thought of as a workable business channel in Malaysia.

Many doubted the company’s decision to move to online selling but Rurutiki stuck by its belief and vision and persisted. Rurutiki started with just four employees, a laptop, a printer, a shared warehouse space of 6,100 sq. ft. and some carton boxes. After five years, Rurutiki relocated to Selangor, supported by a full fledge team of more than 60 employees, managing a combined warehouse space of more than 68,000 sq. ft. and are now driving the E-commerce business for local and international brands, with a significant triple-digit growth year-on-year.

Rurutiki is honoured to receive the recognition from SME100 as one of Malaysia’s Fast Moving Companies.

Our journey started in 2016 and we have grown leaps and bounds, overcoming various challenges in achieving our vision and mission of becoming one of the leading E-commerce enablers in Malaysia and the region.

This award marks a significant achievement to our team’s dedication and relentless effort in overcoming new challenges of the digital world and the ever-changing demands of both clients and consumers.

Goh Xiao Yen, Managing Director of Rurutiki Sdn Bhd

As an E-commerce enabler, the company’s expertise lies in providing end-to-end E-commerce solutions for businesses - from marketplace setup and store management to order fulfilment, Rurutiki helps brands and companies to reach the indicated strategic goals, visions and missions and most importantly, their customers. Leveraging on industry-leading IT and digital technology, Rurutiki has automated its operations to support and simplify the process of navigating multi-platform management through integrated automated solutions for multiple marketplaces and sales channel management. With its wealth of experience in the local market, Rurutiki helps business partners keep up with the changing E-commerce trend and operation processes.

Rurutiki believes that change is inevitable and only those who actively embrace it will thrive. With its experience of transforming from traditional distribution to E-distribution, Rurutiki believes their customizable E-commerce solutions will help businesses transform to digital selling without much fuss.