Awards and Recognition:


Company details

CEO/Director’s Name

Lai Kar Rao


Founder & Chief Executive Officer


E-3a-1 & E-5-1, Pusat Perdagangan
Bandar, Jalan Persiaran Jalil 1,
Bukit Jalil, 57000 Kuala Lumpur

E-3a-1 & E-5-1, Pusat Perdagangan Bandar,
Jalan Persiaran Jalil 1, Bukit Jalil, 57000 Kuala Lumpur

Head Count

8 Management &
300 consultants worldwide

8 Management & 300 consultants worldwide



Established in 2018, Wonder Esplanades Sdn. Bhd. is an influential and game-changing skincare brand in Malaysia. Wonder has successfully expanded to Singapore, Taiwan, Australia and Hong Kong. Imported and manufactured in Korea, the natural skincare brand has become a daily necessity that users can’t live without. Wonder is an e-commerce business that provides skincare consultation and services online and has been utilizing the social media to connect customers and consultants. During the Covid-19 pandemic, Wonder has managed to reach out to users who have difficulty seeking skincare advice from in-store skincare consultants.

Wonder started from a home-based business and managed to own a physical office and move forward to be an enterprise after one year. To date, Wonder managed to assist 100,000 customers globally and more than 300 active consultants globally with an expanding business network.

SME100 Awards meant not just an award but a recognition that has proven the capability of our business. SME100 Awards took a huge part to speak for our business in terms of business growth and development.

As a founder of Wonder, I would like to take this opportunity to thank everyone who has put their trust in our brand and supported us throughout the years.

Kar Rao Lai, Founder of Wonder Esplanades Sdn Bhd

Less is More is the concept behind the brand that advocates users to retain the best condition of their skin and at the same time practice lesser skincare steps and products to be applied. Another end goal of the brand is to rebuild the confidence of every user by providing quality skincare products. Wonder is honoured to receive huge support and trust from around the world. To date, Wonder has successfully sold more than 300,000 units of The Care Package which speaks for the trust and quality of the brand.

In November 2021, Wonder’s founder, Kar Rao was interviewed by ShangHai known as The Most Influential Commercial Digital Media Platform where she shared her business experiences and corporate-related information with aspiring entrepreneurs.

The SME100® Awards will serve as a driving force to push Wonder’s business to a new level. In 2022, Wonder plans to launch a new product that will serve as a turning point for the business to step into a new market. Wonder is also seeking a more comprehensive angle to expand its products and to connect with talents to represent the brand. 2021 has been a good year and Wonder is looking to more exciting years ahead with a new product line and expanding to new markets.

The Best Way To Predict The Future Is To Create It